
Phelps and his handlers may have charted a new course for cereal box glory, but it remains to be seen if this will be seen as a cultural/marketing/sporting faux pax. The iconic orange box, after all, is as much as a part of Olympic excellence as gold medals, national anthems and ticker tape parades.
All I know is that I'd love to be a fly on the wall of that meeting to find out exactly how much Kellogg's had to pony up for this Olympics' golden god. Or maybe Phelps was just a big fan of Tony the Tiger growing up.